Quick Brown Fox
Rebranding + Website Supervision
A rebrand of Quick Brown Fox (QBF), a Philippine-based Outdoor Advertising company, to welcome their 17th year in the industry.
Project Background
On To New Things
On their 17th year of being in business, Quick Brown Fox wanted a rebrand - to package themselves as an Out-Of-Home company that is able to keep up with the times.
This meant entirely departing from their old logo and look: a line logo of a fox (pictured on the right). It also included overseeing their website redesign with another design agency.
Modernize
We worked on a complete rebrand that had three main outputs: a new logo, a brand book, and brand guidelines (that was eventually used to cascade the look to print & a new website).
The whole project spanned a couple of months and was a greatly collaborative experience between me, the owners & the web design team.
Click through the gallery below to browse the pages of Q's brand book.
Website
Once the logo & brand guidelines were ironed out, the team at Spiralytics PH went ahead and cascaded everything to a redesigned website.
Through a series of remote meetings, the web design team worked diligently to cascade the new look to the website. I gave my supervision and input to assure that everything was cohesive and on brand.
Identity & Branding: Mariel Empit
UI & UX Web Design by Spiralytics PH
All branding & products
belong to Quick Brown Fox.
Project List:
+ Quick Brown Fox