Pulse
Visual Identity + Brand Book
I partnered with NewsWatchPlus PH, formerly CNN Philippines, to develop the brand identity and brand book for their new online lifestyle magazine, Pulse.
Designed to cater to millennials seeking financial tips, style advice, and more, we successfully launched Pulse with a clear, engaging brand presence, meeting tight deadlines to bring their vision to life.
Project Background
A New Beginning
NewsWatchPlus PH, an online-based publication (formerly CNN Philippines), wanted to launch online lifestyle magazine called 'Pulse.'
Pulse, a lifestyle online publication, aims to cater to millennials looking for a good source of financial tips, style advice, and everything in between discovering essentials at a click - finance tips, style advice, and everything in between.
Pulse aims to be THE magazine for life on the go, curating the best tips and finds for you to live your best life.
With my help, we collaborated to build an identity and brand book that caters to their goals as a publication. Ultimately, resulting in a successful launch despite the tight timelines.
Process
I gave a variety of options - giving the client a range but still within the proximity of the brief, before ultimately deciding on a final route. We decided to go with an identity that matches their audience.
Some of the early studies. I provided them 3 initial routes to choose from.
Logo & Brand Book
The visual identity of Pulse is contemporary, vibrant, and attention-grabbing, designed to appeal to a millennial audience. It combines bold colors, dynamic typography, and sleek layouts that reflect the magazine’s energetic and modern tone. The design elements work together to create a lively, engaging experience, making financial tips, style advice, and lifestyle content feel fresh, accessible, and effortlessly cool.
Browse the brand book BELOW.
In collaboration with NewsWatchPlus
Consultant Head Editor: Michi Ancheta - Cristou
Project List:
+ Pulse